Activision Blizzard Buys Candy Crush Maker King For $5.9bn
Activision Blizzard, the publishers of World of Warcraft, Call of Duty and Destiny, has said it will buy King Digital, the company that makes the enormously popular mobile game Candy Crush for a staggering $5.9bn.
So just how much is $5.9bn in the real world? Well journalist Joe Martin nailed it with this tweet:
Or to put it another way, that’s more than Fiji’s entire economy in a year.
Activision Blizzard has bought King for an 18 per cent premium per share but says that the deal is worth it because it will help them become “a new global leader in mobile gaming.”
When the deal is confirmed it will give the company 10 of the most successful video game franchises in history, reaching over half a billion users across 196 countries.
The deal marks a major step by Activision to move into the mobile space, despite already launching two major game titles (Guitar Hero Live and Skylanders) in full on smartphone and tablet.
King’s portfolio of over 200 games has a reach on mobile and Facebook of 474 million monthly active users, an audience that Activision Blizzard will be keen to make the most of.
Activision Blizzard’s portfolio mostly focuses on larger video games for consoles including the titles Destiny, Call of Duty and Skylanders.